2024 D&AD entry, answering the Durex brief. My concept centred around the statistic of 3 out of 4 women preferring to drink alcohol before sex, and using Durex to break down this boundary by presenting an alternative way to find pleasure in sober sex. This also reframed Durex as a pleasure brand, not just contraception. My solution is a pop up event at bars, serving non alcoholic drinks alongside a range of Durex pleasure products. This creates a safe space for women to feel empowered in their sexuality, and the range of drinks enforces the idea that you can find pleasure in things without alcohol. This project was created using primarily InDesign, Photoshop and Procreate.
DRINKS POSTERS
TYPOGRAPHICAL POSTERS
MENU DESIGNS
EXPERIENTIAL MOCK UPS
